Boring

Posted: June 27, 2010 in Bubba & Cleetus

One of our favorite characters in discussing entrepreneurship semantics is Humpty Dumpty. The famous phrase “When I use a word it means just what I choose it to mean — neither more nor less” fit several of our social enterprise friends who commonly refuses to define entrepreneurship in their articles. Another problematic word is innovation. Thankfully, Bloomberg Businessweek can tell us which 25 companies that are most innovative in 2010.

Take a look at this list, come on, Coca-cola, Ford, Wall-Mart. Don’t we kiss the behind of big corporation enough already. Also, we are still trying to find a good example of what more and most innovative really mean.

B & C

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